I suppose it does depend on perspective. The frozen veg is always expensive where I live, I suppose because the expectation is it's pre-cut/pre-washed/etc? Good fresh fruit and veg, by good I mean the kind that won't go bad tomorrow, has always been more expensive for me. I've also found that organic food, which would be best IMHO, is always far above my ability to buy it with any kind of regularity. Where I've lived, if it's not corn or corn product, it's going to cost.

Experiences vary.