There was a time about 2-3 years ago when the one pound bags of the most common frozen veg (broccoli, corn, peas, peas and carrots mix) at WalMart were indeed 88¢ each. The less common veggies or the more labor intensive to harvest, like lima beans, green beans, cauliflower and spinach were $1.08. That price slowly started inching up by 3 and 4 cent increments; when I last shopped at Walmart (middle class privilege = I can boycott Walmart now) in December of last year, that one pound bag of broccoli was now $1.03.